The WWP Group remains marketing partner of the Hahnenkamm Races until 2034
Early long-term contract extension between K.S.C., ÖSV and WWP Group ensures successful continuation of cooperation
The Kitzbühel Ski Club (K.S.C.), the organiser of the Hahnenkamm Races, together with WWP Weirather-Wenzel & Partner (WWP Group) and the Austrian Ski Association (ÖSV), are prematurely extending their exclusive marketing partnership for the International Hahnenkamm Races in Kitzbühel, which has been in place since 1997, until 2034.
The Hahnenkamm Races have developed into the most prestigious and globally renowned sponsorship and B2B platform of the winter season. The continuous strategic development through bold innovations and investments, which can be attributed to the cooperation between the organiser and marketing agency over the past 30 years in close coordination with the interests of the association, will continue in the future.
The cooperation agreement between the WWP Group and the K.S.C. covers the exclusive advertising and marketing rights for the legendary races. The VIP hospitality area, KITZ-RACE-Club, is organised by the WWP Group and is the business platform for more than 1,000 opinion leaders from the worlds of business, politics, sport and entertainment.
Robert Schmidle, Co-CEO of the WWP Group, commented on the contract extension: "Global brands that have supported the Hahnenkamm Races as partners for many years underline the importance of the platform in the international sporting arena. The long-time horizon until 2034 provides planning security and the opportunity to take the event to the next level together with the K.S.C. in the interests of the athletes, guests, fans and our partners."
Michael Huber, President of the K.S.C.: "We have been working excellently with the WWP Group for almost three decades. Together, we have made the Hahnenkamm Races the sporting highlight of the international skiing calendar, always keeping an eye on the fine line between tradition and innovation. That is and remains our common goal. By continuing this partnership, we can invest continuously in the event and the sport year after year."
Christian Scherer, Chairman of the Management Board of the Austrian Ski Federation (ÖSV): "The Hahnenkamm races are a flagship event in international alpine sports. In Kitzbühel, we have created a place where top-class sport and entertainment go hand-in-hand. We attribute this achievement to the excellent cooperation between our long-standing partners, which is why I am delighted about the contract extension with K.S.C and the WWP Group."
