Die Geburt des Alpinen Skiweltcups 1966/67In January 1966, during the final training session for the forthcoming Hahnenkamm Downhill at the Seidlalm in Kitzbühel, the word “World Cup” was mentioned for the very first time in connection with Alpine ski sport. Journalist, Serge Lange, with head coaches of the French and American teams, Honoré Bonnet and Bob Beattie, spoke about inter-linking the ratings of a series of Alpine ski races to make them more attractive to the media. During the World Championships in the summer of 1966 in Portillo, FIS President, Marc Hodler, announced the “World Cup” for the following winter of 1967, which marked the birth of a success story that began 50 years ago. The exhibition illustrates the origins of the World Cup and the first World Cup winter. Trophies, items of equipment, photos and film clips demonstrate racing sport back in the day, the first “World Cup” and the venues of Kitzbühel and Portillo, where it all began.